The Ploy in Which Ads Persuade by Simply Inviting the Consumer

question 15

Multiple Choice

The ploy in which ads persuade by simply inviting the consumer to identify with attractive people (real or imagined) or groups is known as…

• A) Slogans
• B) Bait and switch
• C) Subliminal persuasion
• D) Identification

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Definitions:

Marketing Communications

involves the techniques and methods used to convey messages about products, services, or brands to customers and prospects.

Targeted

Aimed or directed at a specific group of consumers or market segment.

Public Relations

The professional practice of managing the spread of information between an organization and the public.

Free Media Attention

Publicity gained through media coverage that is not paid for, often a result of public relations efforts.