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The 1964 TV ad credited with ushering in the practice of negative political advertising is the…
Trust
The confidence in the reliability, truth, ability, or strength of someone or something.
Integrity
The quality of being honest and having strong moral principles, or the state of being whole and undivided.
Collaboration
The action of working with someone to produce or create something.
Beneficial
Having a positive effect; helpful or advantageous to individuals or situations.
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