Statement A: the Hallmark of Diffusion of Innovations Theory Is

question 5

Multiple Choice

Statement A: The hallmark of diffusion of innovations theory is that it deals with dissemination of any idea and its adoption by people.
Statement B: Diffusion of innovations theory is a tool for social change.

• A) Statement A is true and statement B is false.
• B) Statement A is false and statement B is true.
• C) Both statements are true.
• D) Both statements are false.

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Definitions:

Bleeding

The loss of blood from the circulatory system due to injury or illness.

Marketing Channel Functions

Refer to the various roles and tasks necessary for the movement of goods from the producer to the consumer, including logistics, information processing, and negotiation.

Manufacturer

A company that produces goods for sale.

Retailers

Businesses that sell goods or services directly to consumers.