Statement A: a Change Agent Is an Individual Who Influences

question 26

Multiple Choice

Statement A: A change agent is an individual who influences a potential adopter's decision about innovation in a favorable way.
Statement B: Opinion leaders are individuals who are influential in a community and sway the beliefs and actions of their colleagues only in a positive direction.

• A) Statement A is true and statement B is false.
• B) Statement A is false and statement B is true.
• C) Both statements are true.
• D) Both statements are false.

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Definitions:

Comparison Level For Alternatives

A standard by which an individual evaluates the attractiveness of alternative groups or relationships based on past experiences or expectations.

Similarity Principle

The similarity principle posits that individuals are more likely to form and maintain relationships with others who are similar to them in various aspects.

Complementarity Principle

A concept suggesting that relationships are strongest and most stable when partners possess traits that complement or enhance each other's abilities or characteristics.

Group Formation

The process by which individuals come together to form a group, often going through various stages of development such as forming, storming, norming, and performing.