The Degree to Which a Potential Adopter Can Adapt, Refine

question 3

Multiple Choice

The degree to which a potential adopter can adapt, refine, or modify an innovation to suit his or her needs is known as:

• A) demonstrability.
• B) compatibility.
• C) complexity.
• D) reinvention.

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Definitions:

Negotiation and Close

The process of bargaining that precedes the final agreement in a sale, combining the skills of negotiating terms with the aim of successfully closing a deal.

AIDA Procedure

A marketing model that describes the stages a consumer goes through in the process of purchasing a product: Attention, Interest, Desire, Action.

Formula Sales Presentation

A standardized, methodical approach to a sales presentation that follows a specific formula designed to achieve sales objectives.

Problem-Solution Sales Presentation

A sales strategy that identifies a problem faced by a potential customer and proposes a solution using the seller's product or service.