Most of the Published Studies on the Diffusion of Innovations

question 23

Multiple Choice

Most of the published studies on the diffusion of innovations theory use:

• A) cross-sectional surveys of adopters.
• B) historical research.
• C) case studies.
• D) interviews done throughout the innovation process.

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Definitions:

Modified Duration

Modified Duration measures the sensitivity of the price of a bond or other debt instrument to a change in interest rates, indicating the percentage change in price for a parallel shift in rates.

Modified Duration

A measure of the sensitivity of a bond's or bond portfolio's price to changes in interest rates, adjusting for the changing yield to maturity.

Market Yield

The current yield of a bond or other fixed-income security, calculated by dividing the annual interest income by the current market price.

Par-Value

The face value of a bond or stock as stated by the issuer, which is typically the amount repaid at maturity for bonds.