Which of the Following Describes the Audience Segmentation Component of Social

question 4

Multiple Choice

Which of the following describes the audience segmentation component of social marketing?

• A) Attitude of target audience surveyed
• B) Similar group characteristics
• C) Product and place chosen
• D) Public policy developed

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Definitions:

Longer-Term

Pertaining to an extended period, typically beyond five years, used especially in planning and forecasting future goals and strategies.

Control

The process of managing and directing activities in an organization to ensure that its goals are achieved efficiently and effectively.

Follow-Through

The act of continuing an action or task until it is completed, demonstrating commitment and perseverance.

Leading

The act of guiding or directing a group, organization, or movement to achieve a common goal.