All of the Following Are Components Within Social Marketing's Step

question 14

Multiple Choice

All of the following are components within social marketing's step of message and materials development, except:

• A) identifying appropriate channels.
• B) developing effective messages.
• C) developing creative strategy.
• D) pretesting.

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Definitions:

Accounting Profit

The total revenue of a business minus the explicit costs of operating, not including opportunity costs.

Implicit Costs

The opportunity costs that are not directly paid out but represent the loss of potential income from using resources in a certain way.

Opportunity Costs

Missing out on possible advantages from other choices by opting for a particular alternative.

Externalities

Spillover effects of an activity that influence the well-being of nonconsenting parties.