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The Process of Collecting Quantitative and Qualitative Data About the Problem;

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The process of collecting quantitative and qualitative data about the problem; the context, attitudes, and behaviors of the target audience; ways to reach the target audience; and existing messages and materials is called summative research.


Definitions:

Serum Cholesterol

The total amount of cholesterol present in the serum portion of the blood, which is a key indicator in assessing an individual's risk for cardiovascular diseases.

Endocytosis

Bulk uptake of material through the cell membrane.

Receptor Mediated Endocytosis

This is a cellular process by which cells absorb metabolites, hormones, proteins – and in some cases viruses – by the inward budding of plasma membrane vesicles containing proteins with receptor sites specific to the molecules being absorbed.

LDLs

Low-density lipoproteins, often referred to as "bad" cholesterol, involved in the transport of cholesterol to cells.

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