Statement A: in Social Marketing, Price Refers Only to the Tangible

question 8

Multiple Choice

Statement A: In social marketing, price refers only to the tangible costs that the target audience has to pay in order to adopt the product.
Statement B: A mechanism by which one gets a message across to the target audience is called audience segmentation.

• A) Statement A is true and statement B is false.
• B) Statement A is false and statement B is true.
• C) Both statements are true.
• D) Both statements are false.

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