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Rotter's reinforcement model posits that behavior is based on the expectancy that a certain action will lead to a certain outcome and reinforcement based on previous learning.
Full Price
The original, non-discounted price of a product or service before any sales promotions or reductions are applied.
Off-Price Retailing
A retail strategy involving selling branded goods at lower than the normal retail price typically due to overstock or discontinued lines.
Outlet Stores
Retail stores that sell products directly from manufacturers at discounted prices, often offering overstocked items, seconds, or end-of-season goods.
Discount Retailers
Retail stores that offer products at lower prices than those of competitors, typically by selling items in bulk or with minimal services.
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