Examlex

Solved

What Do We Want to Avoid in Concept Selection and Formation

question 12

Essay

What do we want to avoid in concept selection and formation?


Definitions:

FAB Sequence

A sales technique focusing on Features, Advantages, and Benefits of a product, aimed at highlighting its uniqueness and importance to the customer.

Sales Presentation

A sales presentation is a structured pitch or demonstration aimed at persuading potential clients or buyers of the value and benefits of a product or service.

Trial Closes

Sales technique involving questions or statements that move the customer towards agreement incrementally, used to gauge interest or objections before the final ask.

Sales Presentation

A sales presentation is a pitch or demonstration aimed at persuading an audience to purchase a product or service.

Related Questions