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question 31

Short Answer

According to Dr. Callahan, __________ is rooted in one's immediate family and kinship networks.


Definitions:

Central Selling Point

The most compelling or attractive feature of a product or service that is emphasized in marketing.

Sales Message

A communication designed to persuade or inform potential customers about a product or service.

Guarantees

Commitments or assurances provided to ensure satisfaction with a product or service, emphasizing the provider's confidence in meeting specified standards.

Value for Money

The measure of something's worth or utility compared to its cost.

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