Using the Information in Chapter 12 and the Principles of Ethics

question 26

Essay

Using the information in Chapter 12 and the principles of ethics, present two reasons why health inequities should be addressed in a just society.

Identify the benefits and drawbacks of first-mover and follower strategies in market entry.

Recognize the significance of addressing market needs and segments overlooked by competitors.

Analyze the impact of different market entry strategies on company resources and risks.

Understand the characteristics and implications of pursuing a transnational strategy.

---

Definitions:

Early Majority

A category of consumers that gather more information and spend more time deciding to make a purchase than innovators and early adopters.

Early Majority

A segment of consumers adopting new products or innovations just before the average person, following the innovators and early adopters.

Consumer Adoption Process

The stages consumers go through in accepting and becoming loyal users of a new product or service, including awareness, interest, evaluation, trial, and adoption.

Simulated Test Market

A market analysis tool where a new product is introduced to a sample of consumers in a controlled environment to forecast its success.