Define the Following Terms

question 54

Short Answer

Define the following terms:
-boot camps

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Definitions:

Standard of Authenticity

The criteria used to determine the genuineness or credibility of something or someone.

Brand Centric

Describes an approach or strategy focused primarily on strengthening and prioritizing the brand’s identity, values, and experiences in all aspects of the business.

Communal Branding

Strategies that foster a sense of community among consumers, creating shared values and connections around a brand.