Define the Following Terms

question 4

Short Answer

Define the following terms:
-general deterrence

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Definitions:

Brand Name

The name given to a product or service from a specific source, used to distinguish it from others in the market.

Criteria

Standards or principles by which something is judged or decided.

Branding Strategies

The plans and tactics a business uses to build and shape its brand's identity, reputation, and image in the marketplace.

Brand Managers

Professionals responsible for developing and maintaining a brand's image, identity, and strategy to ensure it resonates with its target audience.