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In a bar chart, what is represented on the x-axis?
Brand Authenticity
The degree to which a brand is perceived as genuine, true to its values, and delivering on its promises to consumers.
Authenticity Decline
A situation where a brand or individual’s perceived genuineness or credibility is reduced, often due to actions inconsistent with stated values or identity.
Poseur Brand
A brand that attempts to associate itself with a certain desirable image or lifestyle, often without a genuine connection, leading to perceptions of inauthenticity.
Brand Authenticity
Pertains to the perception of a brand as genuine, true to its values, and transparent in its dealings with consumers.
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