A High Interest Rate Is Likely to Discourage Borrowing

question 2

True/False

A high interest rate is likely to discourage borrowing.

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Definitions:

Marketing Concept

A business philosophy suggesting that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target markets.

Consumers' Needs

The essential desires or requirements that customers seek to fulfill with the purchase of goods or services.

Market Orientation

A business philosophy where the company prioritizes identifying and meeting the needs of its customers through its product mix.

Strategies

Plans of action designed to achieve long-term or overall goals and objectives.