Examlex
Which of the following is not in the macro environment of business?
Advertising Plan
A strategy laid out to communicate the benefits of a product or service to the target audience through various mediums.
Marketing Program
A comprehensive plan that integrates various marketing strategies and tactics, including advertising, promotions, and sales activities to achieve business objectives.
Sales Promotions
Short-term incentives or activities designed to boost sales or consumption of products or services.
Premiums
High-quality products or services often sold at a higher price due to their perceived extra value.
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