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New Buy
A purchasing scenario in which a customer is buying a product or service for the first time, typically involving a high level of decision-making and information gathering.
Consultative Buying Center Culture
A business purchasing environment where decisions are made collaboratively, with input from various stakeholders, aimed at solving specific problems or meeting detailed needs.
Buying Center
A group of individuals within an organization who are involved in the decision-making process for making business purchases.
Buying Center
A group of individuals within an organization who are involved in the process of making purchasing decisions.
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