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Matching
-Chordata _____
Offerings
Products, services, or combinations thereof that a company provides to consumers in order to meet their needs and wants.
Segment Attractiveness
Refers to the degree to which a market segment is considered desirable or viable for investment or marketing focus based on factors like size, profitability, and competition.
Market Segment
A specific group of potential consumers identified within a broader market based on shared characteristics or needs.
Substantial
Something of considerable importance, size, or worth.
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