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Scientist A works in a laboratory, studying the effects of CO2 levels on algae and zooplankton. Scientist B works at a field station studying how changing CO2 levels in the atmosphere affect algae and zooplankton in the ocean. Scientist C works in Washington, D.C., lobbying members of Congress to pass legislation to lower CO2 emissions from cars and power plants. How would these three scientists most likely be classified?
Generic Equivalents
These are products, especially drugs, that are marketed without a brand name and are considered chemically identical to their branded counterparts, usually offered at a lower price.
Low-Cost Items
Products that are sold at a minimal expense, often targeting budget-conscious consumers.
Convenience Product
Goods that the consumer purchases frequently, immediately, and with minimal comparison and buying effort.
Shopping Product
A type of product that consumers purchase after comparing quality, price, and style from several sellers.
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