A Major Consumer-Products Company Wanted to Create a More Entrepreneurial

question 132

Multiple Choice

A major consumer-products company wanted to create a more entrepreneurial and marketing-oriented culture. After failing to bring about the change through middle management, senior executives worked directly with selected teams of front-line employees. These teams, which represented each area of the organization, worked on special projects outside the normal organizational structure. This intervention is closest to which organizational change strategy?

• A)Parallel learning structures
• B)Process consultation
• C)Action research
• D)Search conferences
• E)Appreciative inquiry

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Definitions:

Triarchic Theory

A theory of intelligence proposed by Robert Sternberg, suggesting that intelligence consists of analytical, creative, and practical components.

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.

Wolfgang Köhler

A German psychologist and one of the founders of Gestalt psychology, known for his work on insight learning.

Chimpanzees

A species of great ape native to the forests and savannahs of tropical Africa, known for their intelligence and complex social behaviors.