A Major Consumer-Products Company Wanted to Create a More Entrepreneurial

question 132

Multiple Choice

A major consumer-products company wanted to create a more entrepreneurial and marketing-oriented culture. After failing to bring about the change through middle management, senior executives worked directly with selected teams of front-line employees. These teams, which represented each area of the organization, worked on special projects outside the normal organizational structure. This intervention is closest to which organizational change strategy?

• A)Parallel learning structures
• B)Process consultation
• C)Action research
• D)Search conferences
• E)Appreciative inquiry

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Definitions:

Academic Psychologists

Professionals who study, research, and teach various aspects of human behavior and mental processes within an academic setting.

Projective Tests

Psychological assessments where individuals respond to ambiguous stimuli, revealing hidden emotions, desires, and internal conflicts based on their projections.

Ambiguous Stimuli

Information or events that lack clarity and can be understood or interpreted in more than one way.