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Sam is moving toward the end of his speech to members of his town's chamber of commerce. He has been talking about the problems many local small businesses are having with rents and taxation. A lot of them have been forced to close recently. As a local businessman himself, it is a topic he feels strongly about the topic. He says: "That's the problem. So, what's the answer? Do I really need to spell it out? Lower the costs! I know change isn't easy but, as the proverb says, you can't make an omelet without breaking some eggs!" His speech was less successful than he'd hoped. Why?
Cognitive Theory
A psychological approach that emphasizes mental processes such as perception, memory, and problem-solving as central to understanding behavior.
Information-Processing Approach
The information-processing approach is a cognitive framework that examines how humans encode, process, store, and retrieve information, similar to the operations of a computer.
Passive Participant
Refers to an individual engaging in an activity or experiment with minimal involvement or without actively influencing the outcome or process.
Cognitive Development
Refers to the growth and change in intellectual capabilities, such as thought, reasoning, and problem-solving, that occur throughout a person's lifespan.
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