The CEO and Lead Engineer for a Large Tech Company

question 7

Multiple Choice

The CEO and lead engineer for a large tech company are revealing the latest gadget to their customers. They are taking and answering questions from their Twitter feed during the presentation. There is a large audience in the room and a larger one watching the live video feed. What best describes the communication context?

• A) This is both public and organizational communication.
• B) This is organizational communication.
• C) This is both mass and organizational communication.
• D) This is both public and mass communication.

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Definitions:

Concrete

Referring to real, tangible objects or phenomena, as opposed to abstract concepts or ideas.

Genus

A category of biological classification that ranks above species and below family, used to group species that share common characteristics.

Species

A group of living organisms consisting of similar individuals capable of exchanging genes or interbreeding, and are classified under a common and distinct category in biology.

Concrete

Pertaining to actual things or instances, rather than abstract qualities, ideas, or theories.