What Is the Term for Research Material That Is Imported

question 43

Multiple Choice

What is the term for research material that is imported directly into NVivo?

• A) externals
• B) internals
• C) sources
• D) data documents

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Definitions:

Proof Statements

Statements or evidences used in sales and marketing to substantiate claims about the benefits and effectiveness of a product or service.

Product Claims

Statements made by a company about the benefits, features, or performance of their product, which can influence consumer perceptions and decisions.

Survey Results

Survey results are the data and insights gathered from responses to questions posed in a survey.

Indirect Suggestion

A statement by the salesperson recommending that the prospect undertake some action while making it seem that the idea to do so is the prospect’s.