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Describe the purpose of ethnomethodological and ethnographic research analysis. Make sure to discuss the differences between these two techniques, as well as any comparisons.
Need-Satisfaction
The process of meeting or fulfilling a requirement or desire of a customer through products or services.
Situation Question
A question that seeks to uncover specific circumstances or context about a problem or scenario.
SPIN Approach
A sales technique that focuses on understanding the Situation, Problem, Implication, and Need-payoff - aiming to tailor sales pitches that address the customer's specific situation and needs.
Line of Products
A range of related products offered by a company, often characterized by function, target market, or brand.
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