In Which Discipline Did Focus Groups Originate

question 39

Multiple Choice

In which discipline did focus groups originate?

• A) sociology
• B) anthropology
• C) finance
• D) marketing

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Definitions:

Coalition Tactic

A strategy where individuals or groups come together to form a temporary alliance to achieve a common goal, particularly in negotiations or organizational politics.

Exchange Tactic

A strategy used in negotiations or interactions where one party offers something in return for something from the other party, emphasizing reciprocity.

Domination

The exercise of control or influence over someone or something, often in a manner that restricts freedom or autonomy.

Influence

The capacity to affect the character, development, or behavior of someone or something, or the effect itself.