Dr Bermerge Must Design a Survey of a National Sample

question 46

Multiple Choice

Dr. Bermerge must design a survey of a national sample. The survey must include many questions, some of them complex with multiple branches and some of them of little interest to respondents. The questions do not tend to deal with personal or intimate matters. What would be the most advantageous survey design for achieving these goals?

• A) mailed questionnaire
• B) structured in-person interview
• C) unstructured in-person interview
• D) phone survey

---

Definitions:

Groupthink

Kind of thinking that occurs when people place more importance on maintaining group cohesiveness than on assessing the facts of the problem with which the group is concerned.

Challenger Disaster

A catastrophic event when the Space Shuttle Challenger broke apart shortly after liftoff on January 28, 1986, leading to the deaths of all seven crew members.

Bay Of Pigs

The Bay of Pigs refers to a failed invasion of Cuba in 1961 by a CIA-sponsored paramilitary group aiming to overthrow Fidel Castro's communist government.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.