What Are the Primary Ethical Concerns of Survey Research

question 24

Short Answer

What are the primary ethical concerns of survey research?

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Definitions:

Under-served Markets

Markets or segments that have insufficient access to products, services, or resources, often due to economic or geographic reasons.

Choosing a Segment

involves selecting a specific part of the market to focus on, based on certain criteria like demographics or behavior.

User Persona

A semi-fictional character created by businesses to represent the different user types that might use a service, product, site, or brand in a similar way.

Guide Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.