Given What You Know About Interitem Reliability, Which of the Following

question 46

Multiple Choice

Given what you know about interitem reliability, which of the following may be a useful way to measure an important concept in order to compute this type of reliability?

• A) create a multi-item index or scale
• B) ask multiple people the same question
• C) if asking kids about substance use, also ask their parents about what they have observed
• D) ask respondents if they think the measure is reliable

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Definitions:

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential consumers.

Target Audience

A specific group of consumers most likely to be interested in a product or service, identified for marketing efforts.

Creative Advertising Copy

The use of innovative and engaging text in advertisements to capture attention and persuade the audience.

Solar Radiation

The electromagnetic energy emitted by the sun, which provides light and heat necessary for life on Earth and can be harnessed for solar power.