Define Face Validity and Content Validity

question 35

Essay

Define face validity and content validity. Provide an example of how we can develop questions or procedures that would address each type of validity. Then highlight at least one disadvantage and advantage for each type of validity.

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Definitions:

Conditioned Response

A reflex developed through training in response to a stimulus that is typically neutral.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without any need for prior learning.

Unconditioned Stimulus

An innate trigger that spontaneously and effortlessly evokes a reaction without the need for previous learning.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, comes to trigger a conditioned response.