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One way to make sure that measurement validity is addressed is by creating clear definitions of what we intend to measure.
Marketing Strategy
The overall plan of action for reaching and converting a target market into customers, which includes segmentation, targeting, positioning, and marketing mix decisions.
Personal Selling
A marketing process which involves face-to-face communication between salespeople and prospective buyers to promote and sell products or services.
Paid Personal Communication
A marketing strategy involving direct payment for personalized communication efforts, such as targeted email campaigns or sponsored social media posts.
Distribution Options
The various methods or channels a company can use to deliver its products or services to customers, such as direct selling, online sales, or through retail partners.
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