The Normative Paradigm Assumes ______

question 3

Multiple Choice

The normative paradigm assumes ______.

• A) identical everyday knowledge for researchers and participants
• B) that social rules are consistent and unambiguous
• C) that researchers should define rules for how participants should behave
• D) that rules and meanings are subject to interpretation

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Definitions:

Elaboration Likelihood Model

A theory that explains how people are persuaded, describing two paths of persuasion: the central route and the peripheral route.

Central Route

A methodology in persuasion that involves deeply processing the content of the message, leading to a lasting attitude change.

Enduring Attitude Change

A long-term alteration in an individual's attitude or belief system, often resulting from persistent persuasion, significant life events, or extensive information processing.

Modern Ethical Guidelines

Contemporary principles that govern the conduct of individuals and organizations, focusing on respecting autonomy, preventing harm, ensuring fairness, and maintaining confidentiality, especially within professional settings.