Examlex
In research, social media can ______.
Implicit Measures
Assessment tools used to evaluate attitudes, feelings, or beliefs that individuals may be unwilling or unable to report directly.
Explicit Measures
Direct and straightforward techniques to assess attitudes, opinions, or behaviors, often through self-report.
Peripheral Route
A route of persuasion that involves more superficial cues, such as the attractiveness of the speaker, rather than the quality of the arguments.
Central Route
In the context of persuasion, it refers to the process of attitude change that occurs through careful and thoughtful consideration of the true merits of the information presented.
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