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Cooley's "looking-glass self" concept posits that even young children have an inner awareness of distinct personal desires, preferences, and abilities that is resistant to social pressure.
Customer Relationship Management
A strategy for managing interactions with current and potential customers, often using data analysis to enhance business relationships.
Special-run Issues
Limited edition publications or productions focusing on specific topics or events, often with unique content.
Value-oriented Marketers
Marketers who focus on delivering not only high-quality products but also added value to satisfy customer needs and build loyalty.
Perceived Customer Benefits
The advantages or value that consumers believe they gain from purchasing and using a product or service.
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