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There is no difference between licensing and franchising
Secondary Reinforcer
A stimulus that gains its reinforcing properties through association with primary reinforcers, such as praise, money, or social approval.
Primary Reinforcer
A stimulus that satisfies a basic need or instinct and is inherently rewarding, such as food or water.
Illegal Drugs
Substances whose production, sale, or use is prohibited by law due to their potential for abuse or harm.
Unconditioned Response
An unconditioned response is a natural, unlearned reaction to an unconditioned stimulus, such as salivating when smelling food.
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