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__________Means That a Company's Decision to Enter a Particular Market

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__________means that a company's decision to enter a particular market is driven by peer or rival firms who are already in that market


Definitions:

Business Strategies

Broad plans and tactics used by companies to achieve specific goals and objectives and to secure a competitive position in the market.

Resource-Based View

A strategic management perspective that considers a firm's resources and capabilities as the primary sources of its competitive advantage.

Sustained Competitive Advantage

The ability of a firm to maintain a unique value proposition in the market that cannot be easily replicated by competitors, thus ensuring long-term success.

Strategy

The formulation of organizational objectives, scopes, and action plans for gaining advantage.

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