What Is NOT True About Existing Customers

question 32

Multiple Choice

What is NOT true about existing customers?

• A) Existing happy customers refer their friends and family
• B) The non-financial cost of selling to existing customers is less
• C) Existing customers are highly price-sensitive
• D) Existing customers appreciate the value proposition offered by firms

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Definitions:

Natural Heirs

Individuals who are legally entitled to inherit the estate of a deceased person based on their relationship by blood or adoption.

Testator

An individual who has made a valid will to direct the distribution of their estate after their death.

Abatement

A reduction, decrease, or complete removal, often in reference to taxes, rent, or nuisances.

Legatee

One designated in a will to receive a legacy (a gift of personal property).