Relationship Marketing Involves All EXCEPT

question 35

Multiple Choice

Relationship marketing involves all EXCEPT:

• A) Customer satisfaction
• B) Understanding customer needs
• C) Developing beneficial relationships with customers
• D) Manager's hubris

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Definitions:

Deviance

Behaviors or actions that violate social norms or expectations, which can vary widely between cultures and settings.

Coercion

The act of compelling someone to act in a certain way by use of force, threats, or pressure.

Talcott Parsons

An influential American sociologist known for his work in the theory of social action, sociology of health, and functionalism.

Social Roles

The expected behaviors, duties, and responsibilities assigned to individuals based on their position in society.