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The Price elasticity of demand coefficient equal to zero indicates:
Purchase Momentum
The psychological phenomenon where an initial purchase increases the likelihood of further purchases.
Extended Problem Solving
Extended problem solving occurs in consumer behavior when individuals engage in a careful and deliberate choice process, often for significant, complex, or high-investment purchases.
Habitual Decision Making
Decision making characterized by little to no conscious thought, typically due to familiarity or routine.
Behavioural Influence Perspective
A viewpoint in psychology that focuses on understanding how external factors, such as environment or social interactions, shape behaviors.
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