In Franchising, ________Is Responsible for Managing Growth at the Corporate

question 21

Multiple Choice

In franchising, ________is responsible for managing growth at the corporate level

• A) Franchisor
• B) Franchisee
• C) Human resource manager
• D) Marketing manager

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Definitions:

Marketing Program

A comprehensive plan that integrates various marketing strategies and tools to achieve business targets and objectives.

Customer Value Proposition

The collection of benefits and values that a company promises to deliver to its customers to satisfy their needs.

SWOT Analysis

A strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.

Product Offerings

The range of products or services that a company makes available to its customers.