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The cost of entering into part-time entrepreneurship is higher than in full-time business
Theory of Planned Behavior
A psychological theory that links one's beliefs and attitudes towards behaviors to their actual behavioral intentions and actions.
Theory of Reasoned Action
A theory that suggests individuals' behavioral intentions are shaped by their attitudes toward the behavior and subjective norms surrounding it.
Ajzen
Refers to Icek Ajzen, a prominent psychologist known for his work on the Theory of Planned Behavior, which explains how attitudes, subjective norms, and perceived control over behavior influence intentions and actions.
Social Cognitive Theory
A framework for understanding, predicting, and changing human behavior that emphasizes the role of observational learning, social experiences, and reciprocal determinism in the development of personality.
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