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The large firms that stop growing at some point are known as whales
Wealth
The total value of all financial and non-financial assets owned by an individual or entity, minus any debts owed.
Diminishing Marginal Utility
A principle stating that as a person increases consumption of a product, there is a decline in the added satisfaction that comes from consuming one additional unit.
Risk-Averse
Describes investors or consumers who prioritize minimizing the risk of loss over potentially achieving higher returns.
Firm-Specific Risk
Risk associated with an individual company, which can include management decisions, product demand, and sector challenges.
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