A Study in 2018 Showed That People Applying to a Major

question 16

Multiple Choice

A study in 2018 showed that people applying to a major dating site were more likely to have diverse preferences regarding race, ethnicity, and cultural background if they were seeking ______.

• A) sexual encounters
• B) a steady dating partner
• C) a long term committed relationship, such as marriage
• D) friends and acquaintances to socialize with

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Definitions:

Consistent Message

A communication strategy that ensures all marketing materials and messages are uniform across different mediums and channels.

Integrated Marketing Communications

A strategic approach that aims to ensure consistency of message and the complementary use of media to reinforce the customer's perception of a brand or product.

Sales Promotions

Short-term incentives designed to encourage the purchase or sale of a product or service.

Social Media

Social media encompasses the websites and applications that enable users to create and share content or to participate in social networking, fostering communication and information sharing.