Which of the Following Is a Characteristic of a Post-Positivist

question 28

Multiple Choice

Which of the following is a characteristic of a post-positivist perspective on organizational communication?

• A) Reality is subjective and created through communication.
• B) Research should focus on how communication affects organizational outcomes.
• C) Communication creates shared meaning for members of an organization.
• D) Communication contributes to the oppression of certain groups in organizations.

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Definitions:

Dynamically Continuous Innovation

Refers to a moderate level of change in technology or product innovation that significantly alters, but does not make obsolete, existing products or consumer habits.

Discontinuous Innovation

A radical form of innovation that introduces a new concept or product that significantly changes consumer habits, market dynamics, or the industry landscape.

Consumption Patterns

The typical manner in which individuals or groups buy, use, and dispose of goods and services over time.

Personal Selling

A direct form of marketing where salespeople interact face-to-face with customers to promote and sell products or services.