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Many people in the department look up to Carol. When she starts eating a salad and then going for a brisk walk during lunch hour instead of going to the local burger place, many other employees start doing the same thing. This suggests that Carol has which type of power?
Segmentation Bases
Criteria or variables used for dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.
Psychographic Segmentation
A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, attitudes, interests, or lifestyles.
Subjective Mental Attributes
Personal, individual characteristics or perceptions that are influenced by one's own mind and experiences.
Prospective Customers
Individuals or entities that are potential buyers of a product or service but have not yet made a purchase.
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