As an Intern in the Product Development Department at a Leading

question 9

Essay

As an intern in the product development department at a leading FMCG company, you are part of a team working on the development and launch of a new variant of the company's leading shampoo brand. Your boss asks you for a written update on the status of the project. What type of report would you write? How would you adapt the tone, format, and organization of the report to meet its purpose and its audience's needs?

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Definitions:

Chameleon Effect

The unintentional mirroring of the behaviors, mannerisms, or emotions of others, often as a form of social interaction.

Descriptive Norm

Norms that convey information about what is commonly done in specific situations, influencing behavior by indicating what is considered typical or normal.

Informational Influence

The effect of others' actions or opinions on one's own beliefs or behaviors due to the desire to be correct in situations where the correct action or belief is uncertain.

Social Priming

The effect whereby exposure to a stimulus influences response to a later stimulus, often related to social behaviors and perceptions.