Examlex
Assimilation refers to ________.
Brand Image
The perception of a brand in consumers' minds, constructed by branding efforts, media, and consumer experiences, reflecting the brand's identity, values, and promise.
Co-Branding Strategy
A partnership between two or more brands to jointly market a product or service, leveraging the strengths of each to reach a broader audience.
Brand Equity
The value and strength of a brand that is determined by consumer perception, recognition, and loyalty, which ultimately influences a brand's ability to generate financial performance.
Product Development
The process of conceptualizing, designing, and creating a new product to be offered to the market.
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